Custom software, apps & smart tools

What if it'sactually possible?

That idea you can't let go of. Or that work that should really run by itself.

We build tools & software that take hours of work off your hands & turn your ideas into reality.

From first idea to something that really works.

Your imagination is the only limit

Imagine this

Work smarter.Bring ideas to life.

Almost every business has work that comes back every week and should really run by itself. Take that away, and there is time for the ideas that have been waiting for years.

01 · What you already do

Work smarter.

What if you could let the boring stuff run itself?

Less copy-pasting, fewer repetitive tasks and tools that actually work together. More time for what matters.

  • Writing quotesA draft ready after every conversation
  • Re-typing dataEnter it once, your systems talk to each other
  • Pulling reports togetherIn your inbox every Monday, by itself
  • That one expert job that takes weeksFrom weeks to an afternoon

What you get

Save hours and headaches on the boring stuff.

02 · What doesn't exist yet

Bring ideas to life.

What if you could finally build that big idea?

Your own app, platform or a tool nobody's built yet. Let's turn that “what if” into something real.

  • Your own app or tool for your customersA portal, a calculator or a configurator
  • That interactive report you've been dreaming aboutYour numbers, live and clickable
  • That one marketing idea you've been sitting on for yearsA free check, a quiz, a campaign tool

What you get

Focus on whatever gives you an edge.

Sound familiar?

We hear this almost every week.

What do you run into?

Tap what you recognise

Work smarter, and there's time for something new.

Our work

Proof it's actually possible.

Tools & software that started as an idea in someone's head. For clients and for ourselves.

  • Work smarterQVS

    Music valuation tool

    A tool that calculates a well-founded offer per track from a catalogue's royalty file, for Q Music Co.

    Built forQ Music Co

  • Ideas to lifePulsy

    AI analyst for ad accounts

    An AI analyst that watches Google Ads and Meta Ads and reports what needs attention, for ad teams.

  • Ideas to lifeCan't Wait

    Countdown app with surprises

    A countdown app that gives you a small moment each day and keeps surprises secret, for anyone waiting for something.

  • Ideas to lifeNXTLI GEO Scan

    AI visibility scan

    A scan that judges how findable your homepage is in AI and gives an action plan, for business owners.

    Built forNXTLI

  • Ideas to lifeSTOQ Terminal

    Stock research terminal

    A research tool that puts a stock's figures, valuation and risk on one screen, for self-directed investors.

How it works

Three steps. No fuss.

How does it start, and what does it cost?

First we take a look and capture everything in a Blueprint. Then we build what brings the most. After that you can have us keep building, but you don't have to.

  1. From €750
    1 to 3 days

    Step 01: We take a look

    You get
    A Blueprint
    • We look at how the work goes today and where time and money leak away
    • Together we pick what brings the most
    • The Blueprint sets out what we build, what it brings, what it costs and how long it takes

    The Blueprint is yours, even if you don't continue with us.

  2. Usually €3,500 to €15,000
    2 to 4 weeks

    Step 02: We build

    You get
    A working tool
    • We build what's in the Blueprint, on your systems
    • Every week you see what's done and can steer
    • We test with your real work, so it works from day one

    Fixed price, agreed up front. What we build is yours.

  3. OptionalFixed monthly fee
    Every month

    Step 03: We improve

    You get
    A tool that grows with you
    • We keep an eye on everything and fix what breaks
    • An improvement every month that saves time
    • Every quarter we look at the next step together

    Only if you want to. The tool works without us too.

The big work

When one tool isn't enough, we build several parts that work as one. Three to six months, by conversation only. We do one or two a year.

Curious what your first step is?

Let us take a look
Quick sum

How much is the manual work really costing you?

What does a first tool bring?

Fill in how many people do this work, how many hours a week they spend on it and what an hour costs. We assume a saving of 60%: that's how much of this kind of work we automate on average.

Everyone who does this work

Time that goes into it today

Salary plus costs, per hour

What you could save per year

€52k

That's roughly 1.2k hours a year you could spend on something else.

Per week
€1.1k
Per month
€4.3k
Does your first tool cost €7,500? Then these savings pay it back in 2 months.
For your business

Get inspired.

Which three ideas fit my business?

Pick the kind of business you have and what you do. We show three things we'd build for a business like yours, with how long it takes and what it brings.

Your sector not listed? Pick the closest one, or just tell us what you do.

  • About 7 hours a week back per inbox
    Idea 1

    Your inbox sorts itself

    Every email that comes in is read, put on the right pile and given a draft reply in your tone. All you do is check it and send it.

    3 to 4 weeksDiscuss this idea
  • Quote ready in minutes
    Idea 2

    Your quote writes itself

    After a customer call, the quote can still take hours. Now it comes out right away, built from the call, your price list and what you already know about the customer, neatly in your own layout.

    3 to 4 weeksDiscuss this idea
  • Right first time, or you get a heads-up
    Idea 3

    Never retype from documents again

    Contracts, invoices, intake forms, tenders: everything that comes in is read and put straight into your systems. If something is missing or looks odd, you get a heads-up.

These are ideas, not promises. What it brings you, we calculate first.

Curious which idea brings you the most?

Plan a call
Koen Bluijs
Koen Bluijs
Founder · Imagine Studio
Message on WhatsAppEmail koen@imagine-studio.co
Who's behind this

Always more ideas than time. Until now.

With today's technology, your imagination really is the only limit.

I'm Koen. For more than fifteen years I worked in marketing and projects, on the client side and the agency side. I was always the one who automated work, put together my own dashboards and tools, and turned ideas into something concrete. With today's technology I build them myself, for my own products and for other businesses.

  • 15+ years of marketing & projects
  • Own tools & dashboards
  • Always an idea
Four things I promise
  • Your data, your systems, yours.

    The software is in your name and your data stays where it is. You're not locked in anywhere.

  • It really works, every day.

    An alert when something goes wrong, a button to roll back, and a person who checks when the computer is unsure.

  • Your data trains no AI.

    Not Anthropic's or OpenAI's, and not ours. Storage in Europe by default.

  • Made to be handed over.

    An explanation, a recording and clean code any other developer can pick up. Continuing with us is allowed, not required.

Frequently asked

What do business owners usually want to know before a first call?

  • Q01We don't know yet what we should automate. Is that okay?
    Especially then. That's what looking with you is for. We walk along for a few days, see where time leaks and list what pays off. After that you know exactly where you stand, with or without us.
  • Q02What does it cost?
    Taking a look, with a Blueprint as the result, is a fixed amount from €750 for 1 to 3 days. A first tool usually costs between €3,500 and €15,000, depending on what needs building. Keeping it improving is a fixed monthly fee. You hear the amount before we start, not after.
  • Q03Fixed price or by the hour?
    A fixed price per step. If something runs over, that's our problem.
  • Q04Why not just buy an off-the-shelf program?
    Standard software solves the work that's the same in every business. But the work that makes your business different, that one odd process, that one connection, the way your team just works: that fits nowhere. That's what we build.
  • Q05Do you integrate with existing software and tools?
    Absolutely! We've connected with dozens of systems. That's exactly what makes it so powerful.
  • Q06Is it really ours, and what about our data?
    Entirely yours: the software, the data, everything. We build in your own environment as much as possible. If we host something for you, it's written down exactly what lives where and who can access it. No per-user subscription, no lock-in.
  • Q07What if something breaks?
    Everything we build reports it when something goes wrong and can be rolled back. If you want us to keep an eye on it and keep improving it, that's a monthly arrangement. Most clients choose that after the first tool.
Plan a call

Curious what this brings your business.

30 minutes with Koen. No strings attached.